Apple is trying to save you money by encouraging you to lie to your friends (well, kind of). Wait what? Has theTZAR gone mad? Well no. For those of you who have ever owned an older Apple product you’ve most probably have been asked the following question, “OH is that an i(insert gadget name) (insert model number)?”… and for a slight moment you will stop and think how honest should I be? How will they know? Nah they’ll never know, and so you reply “Yes… Yes it is!”
That ability to lie is what most Apple users will pay a great premium for, without actually realising they are purchasing the item for that reason. Funny isn’t it? Let me give you an example, over three years ago I purchased my now wife an Apple Macbook 13″ in Aluminium Casing. Great little laptop, however she was due for an upgrade, so I sold that laptop and upgraded her to the 2011 Macbook Pro. Let’s just say no one even noticed. Better still, the young lady who we sold the laptop to now has the “privilege” of looking like she owns the latest Macbook at a fraction of the price! Win-Win!
So how may you ask is this saving you money? Well it’s simple. Apple does not make you look like a cheapskate, hence it is not forcing you to purchase a new device anytime soon, and trust me this is a great thing. One thing that Apple learnt is that the best way to upgrade your product is by upgrading what’s inside and not what’s on the outside. That way people who do not own that device are excited to buy it and customers who purchased something like the iPhone 4 on a 24 month plan from someone like Vodafone, one week before the iPhone 4S came out, can stay happy because they have the ability to “lie” about their device and bitch about Vodafone’s reception!
As you can see Apple’s greatest rival Samsung does not share in the belief that they should save you money. Sure their new handsets are tempting… but they don’t give you the option to lie. They force you to tell the truth. The conversation might go something a little like this:
You pull out your Galaxy S II to make a call.
Friend: ”OH is that a Samsung Galaxy S III?”
You: ”Why yes it is!”
You: ”UH WHAT”
Friend: ”What else have you lied to me about! I HATE YOU”
See what i mean… tragic… However, if you have one of these:
The conversation in the same scenario can go a little something like this:
Friend: ”OH is that the new iPhone 4S”
You: ”Yes… Yes it is”
You: ” Yes… Yes it is!”
Friend: ”Can i play with Siri”
You: ”I don’t want her cheating on me”
Friend: ” WOW deep man…”
This is the moment you can slowly look up to the sky and say, “thanks Steve!”
theTZAR has spoken.